Senior Marketing Executive

Overview

Applications are invited from suitably qualified persons to fill the position of Senior Marketing Executive to be attached to the Digital Marketing Department. The Marketing Coordinator is responsible for organizing end to end management of campaigns and projects, from intake to final reporting. This job is client-facing and customer service excellence is a must.

Key Responsibilities

(Ad hoc and other reports may be completed as requested)

• Be the expert in social media and digital advertising and strategy for all clients, and lead the marketing coordination team to digital marketing success
• Work with your specifically assigned clients to ensure Marketing campaign calendar is up-to-date and serve as the main campaign lead for all day-to-day requests and prioritize based on bandwidth and business goals  
• Be the direct point of contact between assigned clients (internal and/or external) and the Digital Marketing team ensuring efficient and frequent two-way communication on campaign progress.
• Ensure briefs are processed appropriately from the client to the Digital Marketing department by following standard intake procedure. Review briefs and book relevant discovery sessions.
• Implement marketing campaigns from end to end by tracking and providing status updates.
• Prepares marketing reports by collecting, analyzing, and summarizing data for trends
• Facilitate Monthly and Quarterly Business Reviews with assigned clients
• Monitors budgets, by comparing and analyzing actual results with plans and forecasts. Support the marketing coordination team in their reporting with your digital expertise.
• Prior knowledge of SalesForce Marketing Cloud is not a requirement, however the incumbent is expected to become a SalesForce Marketing Cloud expert by undergoing training
• Creation and maintenance of Digital Campaign Calendar for your assigned clients  
• Ensuring all campaign requests are prioritized and executed on time
• Escalate to the Director, Digital Marketing, when deadlines are unreasonable or cannot be accommodated, or other challenges arise affecting campaign delivery
• Report directly to Director, Digital Marketing on campaign progress or trends as required
• Support the Marketing Coordination team with execution of digital campaign requests such as google ads and social media ads

Qualifications

• Bachelor’s or master’s degree in marketing, business or a related field
• 3+ years experience in marketing, communications, business administration or related field
• Proven working experience in marketing, client service or sales, particularly within the telecommunications industry
• Demonstrable experience with SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website and marketing analytics tools
• Ability to setup monitor and analyse digital ads in google and social media
• Excellent time management and organizational skills are an asset
• Spanish language would be a plus
• Ability to work to tight deadlines and remain composed under pressure

Required Skills

Technical Skills 

• Experience with Microsoft Office Suite

Mental Demands

• Must be able to accommodate to reading documents or instruments, detailed work, problem solving, reasoning, math, language, presentations, verbal communication, written communication, analytical reasoning, stress, training others, multiple concurrent tasks, and constant interruptions.

Environment and Physical Activity

• Must be able to work in a non-confined office type setting in which he or she will work remotely. The position may require occasional travel to business offices/units. Most travel is by land, but more distant locations are reached by sea or air.
• During the course of performing, this position must spend time writing, typing, speaking, listening, lifting (up to 50 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
• The officer for this position may operate any or all of the following: telephone, cellular telephone, beeper, copy and fax machines, adding machine (calculator), microfilm equipment, encoder, credit card terminal, personal computer and related printers.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.