Boosting GTT's Online Presence: Rapid SEO Gains With WeSolve CX
19% enhancement in site
health within 10 days
Average position in SERP
climbed from 11 to 9
Search Engine Optimization
Understanding SEO's:
Search Engine Optimization (SEO) is a strategy used to improve a website’s visibility on search engine results pages (SERPs). The primary objective is to attract more organic (non-paid) traffic by making a website more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.
SEO involves a variety of practices aimed at optimizing both the content and structure of a website to make it more appealing to search engines. This includes improving the quality of content, enhancing user experience, and ensuring the website is technically sound. By aligning a website with the best practices recommended by search engines, businesses can increase their chances of ranking higher for relevant search queries, ultimately driving more traffic and potential customers to their site.
The process of SEO is ongoing and involves continual adjustments and updates as search engine algorithms evolve and market conditions change. By effectively implementing SEO strategies, businesses can achieve long-term growth and maintain a competitive edge in the digital landscape.
Challenge:
GTT faced a critical challenge with their online presence as their website’s health deteriorated over time due to neglect in SEO maintenance. The website became increasingly difficult to navigate, with slow loading times, broken links, and outdated content, leading to a poor user experience. Additionally, search engines struggled to crawl the site effectively because of technical issues such as broken links and disorganized site structure. Consequently, the website’s content was not indexed properly, causing a significant drop in organic traffic and lower search engine rankings. As a result, GTT lagged behind competitors, falling well below industry standards in terms of website health and online visibility.
Solution:
With the assistance of WeSolve CX, a comprehensive site audit was conducted, revealing critical errors and an initial site health score of 57%. This score indicated significant room for improvement. WeSolve CX’s expertise allowed us to swiftly prioritize key issues, setting ambitious goals that were aligned with industry benchmarks and competitive positioning.
Within just 10 days, the implementation of targeted technical SEO fixes led to a remarkable 19% improvement in the site health score. This rapid enhancement not only brought the site up to par with industry standards but also enabled it to surpass many competitors in terms of technical performance. A key indicator of this success was the boost in the average search engine results page (SERP) position, which improved from 11 to 9. This improvement in SERP ranking translates to greater visibility for the website, higher click-through rates, and the potential for increased traffic and conversions.
The collaboration with WeSolve CX resulted in significant improvements across several areas. The enhanced site health facilitated better crawlability and indexing by search engines, ensuring that the website’s content was more accessible and properly ranked. This, in turn, contributed to a stronger online presence, making the site more competitive within its industry.
Outcome:
With the assistance of WeSolve CX, our strategic approach to addressing critical errors and optimizing technical SEO yielded exceptional results within a mere 10-day timeframe. We achieved a remarkable 19% improvement in site health, a testament to the efficiency and effectiveness of our collaborative efforts.
Furthermore, our concerted actions led to a notable advancement in SERP performance, with the average position climbing from 11 to 9. This enhancement underscores the value of leveraging WeSolve CX’s expertise and resources to not only meet but exceed industry standards and outpace competitors in the online landscape.
Overall, the partnership with WeSolve CX not only addressed the immediate technical issues but also set the foundation for sustained growth and improved performance. The strategic approach and rapid execution led to tangible benefits, demonstrating the value of expert SEO maintenance and optimization in maintaining a competitive edge in the digital landscape.
