WeSolveCX is a full-service Business Processing Outsource (BPO) providing best-in-class solutions in call center service, consulting, digital marketing, and digital experience to companies in the Americas and the Caribbean. We are headquartered in Georgetown, Guyana, and employ approximately 400 people.
We have vacancies available and are looking for enthusiastic talent to join our team. Do you think you have what we’re looking for? Read on and apply today.
About the Role
As a Campaign Specialist within the We Solve Marketing Operations, you will work closely with other ATNI Operating Companies, Internal Teams, and other External Vendors contracted to provide value to the Marketing Cloud Platform and the We Solve Marketing Relationship. You will work closely with the Director, Senior Manager, Project Manager, Quality Lead, Reporting Lead, and other personnel as required across the enterprise to identify tasks required to manage and automate the marketing strategies for the various Operating Companies using SFMC.
Expected Qualifications
- Degree in Business, Business Administration, IT, Computer Science or Engineering preferred – or a combination of work experience.
- Five or more years’ experience in managing small to medium sized implementations
- At least 2 years’ experience in Marketing and/or Corporate Communications
- Marketing Cloud Administrator and/or Marketing Cloud Consultant certifications preferred Smartsheet Workflow/Automation (Smartsheet Certification preferred) PPM tools (Smartsheet, MS Project, Asana, or equivalent.)
Major Duties
- Assist in the development and execution of end-to-end campaigns, aligned with sales, loyalty and marketing to support customer-centric programs.
- Coordinate and support campaign implementation, including emails, landing pages, blogs, marketing content, meetings, and events.
- Analyze the success of past campaigns and use data to make recommendations for optimization.
- Own campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders
- Engage hands-on with SFMC and/or Datorama to assist with campaign management and analyze activities.
- Provide campaign content writing guidance or review to incorporate best practices as necessary.
- Responsible for testing campaigns for proper content, function, and rendering using Litmus and checklists.
- Notifies stakeholders when campaigns are postponed, cancelled, and deployed.
Salary Scale
The successful applicant will receive an attractive remuneration & benefits package.
