Marketing Technology Specialist

Overview

• WeSolveCX is seeking a Marketing Technology Specialist to join our team. This role is pivotal in harnessing the capabilities of the Salesforce Marketing Cloud platform to provide value for our clients. The Marketing Technology Specialist will be responsible for implementing, optimizing, and managing customer journeys within the Salesforce Marketing Cloud platform to enhance customer satisfaction across the customer lifecycle, contributing to the continuous improvement of our client’s services.

Key Responsibilities

(Ad hoc and other reports may be completed as requested)

• Collaborate with clients and internal stakeholders to gather business requirements for customer journeys ensuring alignment with business objectives and customer needs.
• Translate business requirements into a practical, scalable solution leveraging the functionality and best practices of Salesforce Interactive and Marketing Cloud platform.
• Build audience queries, schedule, and deploy communications for multiple operating companies in Salesforce Marketing Cloud.
• Design, create and manage email and SMS assets for the customer journeys.
• Develop responsive email templates with extensive knowledge of personalization scripts.
• Drive proper A/B or MVT analysis with statistical rigor and help create a culture of data-driven decision making.
• Coordinate User Acceptance Testing and Client signoff with multiple operating companies before deployment.
• Analyze the success of past journeys and use data to make recommendations for optimization.
• Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize.
• Research and find opportunities to utilize Salesforce best practices, guidelines to improve system productivity, scaling, and monitoring.

Job Requirements

• Bachelor’s degree in marketing, Business Administration, Information Technology, or related field.
• Minimum of 1 year experience working with CRMs.
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) preferred.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent project management skills with the ability to manage multiple priorities and deliver projects on time and within budget.
• Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.

Required Skills

Technical Skills

• Use of standard Microsoft 365 suite of programs.
• Proficiency in HTML, CSS, JavaScript, AMPScript, SQL preferred.
• Experience converting strategic thoughts into actions that drive business results. Out of the box thinker for solutions and ideas in the interactive, SMS, and email channels.

Mental Demands

• Must be able to accommodate to reading documents or instruments, detailed work, problem solving, reasoning, math, language, presentations, verbal communication, written communication, analytical reasoning, stress, training others, multiple concurrent tasks, and constant interruptions.

Competencies

• Innovative thinking: Ability to think creatively and propose innovative solutions in Salesforce Marketing Cloud
• Project Management: Proficiency in managing projects related to Salesforce Marketing Cloud, ensuring timely delivery and effective implementation

Environment and Physical Activity

• Must be able to work in a non-confined office type setting in which he or she will work remotely. The position may require occasional travel to business offices/units. Most travel is by land, but more distant locations are reached by sea or air.
• During the course of performing, this position must spend time writing, typing, speaking, listening, lifting (up to 50 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
• The officer for this position may operate any or all of the following: telephone, cellular telephone, beeper, copy and fax machines, adding machine (calculator), microfilm equipment, encoder, credit card terminal, personal computer and related printers.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Human Relations/Contacts

Internal

The officer interacts frequently with other Executive team members, ATN shared service team management and resources, functional department heads, line management of the business offices/units, subsidiaries regarding projects, developments, operations and expenses, systems and procedures, consistent with the responsibilities of the job.

External

Interactions also occur with vendors and consulting subject matter experts and resources on matters relating to the Company’s projects, operations, and strategic initiatives. The officer may also interact with the shareholder’s auditors, regulators, and the Company’s legal, and accounting advisors from time to time, as may be consistent with the responsibilities of the job.