SFDC Personalization Developer

Overview

We are seeking a dedicated Salesforce Marketing Cloud Personalization Developer to join our team. The successful candidate will play a crucial role in managing our Salesforce Marketing Cloud Personalization platform, focusing on delivering a seamless and personalized customer experience across all digital touchpoints. This role requires a strong understanding of JavaScript, CSS, and HTML to ensure the effective implementation of site personalization and marketing campaign execution.

Key Responsibilities

(Ad hoc and other reports may be completed as requested)

• Site Mapping Maintenance and Updates: Regularly update site mapping to reflect changes on the websites of internal clients, ensuring a seamless and personalized user experience across all digital touchpoints.
• Campaign Execution: Design and execute targeted marketing campaigns that leverage personalization to enhance customer engagement and conversion rates.
• Technical Development: Utilize JavaScript, CSS, and HTML to create and customize personalized content, templates, and user experiences within the Salesforce Marketing Cloud Personalization environment.
• Data Analysis and Optimization: Monitor campaign performance, analyze customer data, and leverage insights to optimize future campaigns and personalization strategies.
• Cross-functional Collaboration: Work closely with internal clients from marketing, sales, and IT teams to develop and implement cohesive personalization strategies that align with overall business goals.
• Continuous Learning: Stay abreast of the latest trends and developments in Salesforce technology, and digital marketing best practices.

Job Requirements

• Bachelor’s degree/Diploma in Computer Science or a related field.
• Proven experience in managing and utilizing Salesforce Marketing Cloud or similar digital marketing platforms.
• Strong proficiency in JavaScript, CSS, and HTML.
• Experience in designing and executing personalized marketing campaigns.
• Excellent analytical skills and the ability to derive insights from data.
• Ability to work effectively in a team environment.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.

Required Skills

Technical Skills

• Proficient with Word, Excel, PowerPoint, Lucid Chart, Smartsheet. (Equivalents)
• A/B testing with customers and facilitate use case development.
• Proficient with Teams, Google Meet, Zoom to conduct meetings.
• Service Now experience preferred.
• Salesforce developer and specifically marketing cloud experience.

Mental Demands

• Must be able to accommodate to reading documents or instruments, detailed work, problem solving, reasoning, math, language, presentations, verbal communication, written communication, analytical reasoning, stress, training others, multiple concurrent tasks, and constant interruptions.

Competencies

• Communication Skills and speaking in front of a group
• Detail-oriented
• Analytical

Environment and Physical Activity

• Must be able to work in a non-confined office type setting in which he or she will work remotely. The position may require occasional travel to business offices/units. Most travel is by land, but more distant locations are reached by sea or air.
• During the course of performing, this position must spends time writing, typing, speaking, listening, lifting (up to 50 pounds), driving, carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching.
• The officer for this position may operate any or all of the following: telephone, cellular telephone, beeper, copy and fax machines, adding machine (calculator), microfilm equipment, encoder, credit card terminal, personal computer and related printers.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Human Relations/Contacts

Internal

The officer interacts frequently with other Executive team members, ATN shared service team management and resources, functional department heads, line management of the business offices/units, subsidiaries regarding projects, developments, operations and expenses, systems and procedures, consistent with the responsibilities of the job.

External

Interactions also occur with vendors and consulting subject matter experts and resources on matters relating to the Company’s projects, operations, and strategic initiatives. The officer may also interact with the shareholder’s auditors, regulators, and the Company’s legal, and accounting advisors from time to time, as may be consistent with the responsibilities of the job.